[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cmuch.cz\/seznamte-se-s-marketingem\/#Article","mainEntityOfPage":"https:\/\/www.cmuch.cz\/seznamte-se-s-marketingem\/","headline":"Seznamte se s marketingem","name":"Seznamte se s marketingem","description":"Tento pojem b\u00fdv\u00e1 \u010dasto ve firm\u00e1ch podce\u0148ov\u00e1n, ale p\u0159itom jde o velice d\u016fle\u017eit\u00fd aspekt, kter\u00fd m\u016f\u017ee rozhodnout o na\u0161em \u00fasp\u011bchu \u010di ne\u00fasp\u011bchu. Samoz\u0159ejm\u011b se m\u016f\u017eeme rozhodnout, \u017ee si budeme marketing d\u011blat sami, ale nejedn\u00e1 se o p\u0159\u00edli\u0161 jednoduchou z\u00e1le\u017eitost. \u010casto se tedy m\u016f\u017eeme setkat s r\u016fzn\u00fdmi firmami a podniky, kter\u00e9 sv\u016fj byznys zakl\u00e1daj\u00ed p\u0159\u00edmo na ... <a title=\"Seznamte se s marketingem\" class=\"read-more\" href=\"https:\/\/www.cmuch.cz\/seznamte-se-s-marketingem\/\">Read more<span class=\"screen-reader-text\">Seznamte se s marketingem<\/span><\/a>","datePublished":"2018-08-18","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.cmuch.cz\/author\/#Person","name":"","url":"https:\/\/www.cmuch.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7b822bed19dfbc78d1cf42b3649cc2489d12c54b7aef64ae719c01ed9f13d563?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7b822bed19dfbc78d1cf42b3649cc2489d12c54b7aef64ae719c01ed9f13d563?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cmuch.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cmuch.cz\/wp-content\/uploads\/img_a322575_w2640_t1534254190.jpg","url":"https:\/\/www.cmuch.cz\/wp-content\/uploads\/img_a322575_w2640_t1534254190.jpg","height":0,"width":0},"url":"https:\/\/www.cmuch.cz\/seznamte-se-s-marketingem\/","about":["Business"],"wordCount":397,"articleBody":"Tento pojem b\u00fdv\u00e1 \u010dasto ve firm\u00e1ch podce\u0148ov\u00e1n, ale p\u0159itom jde o velice d\u016fle\u017eit\u00fd aspekt, kter\u00fd m\u016f\u017ee rozhodnout o na\u0161em \u00fasp\u011bchu \u010di ne\u00fasp\u011bchu. Samoz\u0159ejm\u011b se m\u016f\u017eeme rozhodnout, \u017ee si budeme marketing d\u011blat sami, ale nejedn\u00e1 se o p\u0159\u00edli\u0161 jednoduchou z\u00e1le\u017eitost. \u010casto se tedy m\u016f\u017eeme setkat s r\u016fzn\u00fdmi firmami a podniky, kter\u00e9 sv\u016fj byznys zakl\u00e1daj\u00ed p\u0159\u00edmo na poskytov\u00e1n\u00ed slu\u017eeb tohoto r\u00e1zu.&#13; Pro v\u011bt\u0161inu z n\u00e1s m\u016f\u017ee b\u00fdt tedy reklama a jej\u00ed tajemstv\u00ed na m\u00edle vzd\u00e1len\u00e1. V tom p\u0159\u00edpad\u011b je zapot\u0159eb\u00ed povolat odborn\u00edky. Na reklamu se klade dnes velk\u00fd d\u016fraz, jeliko\u017e z\u00e1le\u017e\u00ed na vzhledu je d\u016fle\u017eit\u00e9, jak se n\u00e1\u0161 podnik bude prezentovat p\u0159ed ve\u0159ejnost\u00ed. M\u016f\u017ee se setkat s nejr\u016fzn\u011bj\u0161\u00edmi odv\u011btv\u00edmi marketingu z nich\u017e ka\u017ed\u00e9 m\u00e1 sv\u00e1 specifika.&#13; M\u016f\u017eeme se zam\u011b\u0159it na marketingov\u00fd mix. Ten se d\u011bl\u00ed na komunika\u010dn\u00ed, kter\u00fd obchoduje s informacemi a obchodn\u00ed mix.&#13; Ten prvn\u00ed je sp\u00ed\u0161e zam\u011b\u0159en na informace a tvorbu reklamy, zat\u00edmco ten druh\u00fd sp\u00ed\u0161e na podnik a jak prodat.&#13; V r\u00e1mci komunikac\u00ed  m\u00e1me n\u011bkolik druh\u016f kontaktu se z\u00e1kazn\u00edkem. T\u00edm prvn\u00edm je reklama. To p\u0159edstavuje klasick\u00e9 billboardy, TV reklamy, let\u00e1ky \u010di bannery na webov\u00fdch str\u00e1nk\u00e1ch. Z\u00e1kladn\u00ed d\u011blen\u00ed zn\u00ed online a offline reklama. V\u0161e se odv\u00edj\u00ed od doby, ve kter\u00e9 \u017eijeme.&#13; Dal\u0161\u00ed mo\u017enost\u00ed je podpora prodeje, kter\u00e1 p\u0159\u00edmo nep\u016fsob\u00ed na klienta ale sna\u017e\u00ed se podpo\u0159it sez\u00f3nn\u00ed prodej \u010di jin\u00e9 kr\u00e1tkodob\u00e9 v\u00fdkyvy.&#13; Velk\u00fd poprask vznikl kolem PR, kter\u00e9 je zn\u00e1mo jako Public Relations. M\u016f\u017eeme tedy voln\u011b p\u0159elo\u017eit jako vztahy firmy s ve\u0159ejnost\u00ed. Jde o budov\u00e1n\u00ed zna\u010dky firmy, jej\u00ed popularity a n\u00e1zoru ve\u0159ejnosti na ni. Nejde tak ani o tvorbu reklamy, ale sp\u00ed\u0161e \u0161\u00ed\u0159en\u00ed dobr\u00e9ho vlivu nap\u0159\u00ed\u010d spole\u010dnost\u00ed.&#13; Ohledn\u011b obchodn\u00edho marketingov\u00e9ho mixu se sp\u00ed\u0161e sna\u017e\u00edme prodat. Existuje zde takzvan\u00e9 4P.&#13; \u00b7 Product&#13; \u00b7 Place&#13; \u00b7 Price&#13; \u00b7 Promotion&#13; Jedn\u00e1 se tedy o z\u00e1kladn\u00ed slo\u017eky marketingu, kter\u00e9 by m\u011bla ka\u017ed\u00e1 firma podporovat, aby se stala \u00fasp\u011b\u0161nou na sv\u00e9m trhu.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Seznamte se s marketingem","item":"https:\/\/www.cmuch.cz\/seznamte-se-s-marketingem\/#breadcrumbitem"}]}]